Differentiation and branding of the hottest plasti

Differentiation and branding of plastic packaging products

in recent years, the world plastic packaging industry is developing at an unprecedented speed. Among them, the most remarkable development trend is that countries are committed to enhancing product differentiation and brand awareness of plastic packaging products, which points out the direction for product innovation in the plastic packaging industry

according to the statistics of Ernst & young international, a famous consulting company, the global market price of packaging materials in 2002. 1. Regularly review whether there is oil leakage at the main engine and oil source. The local value is 417billion dollars, of which the European market accounts for 129billion dollars, North America for 116billion dollars, and Japan for 61billion dollars. In terms of per capita consumption of packaging materials: Japan is $500, North America is $350, and Europe is $176

although the packaging market in North America, Western Europe and Japan is still growing at a high starting point, it has become saturated from the perspective of demand. As the competitive hot spots of the packaging industry are concentrated in these regions, it is not surprising that the world packaging exhibition held at the end of 2002 showed the development characteristics focusing on product differentiation. It is worth noting that the progress of these packaging materials will objectively help food enterprises and even retailers enhance brand identity and improve commodity value through the use of new packaging materials

for example, voridian company, a subsidiary of Eastman Chemical Company, launched crystalline polyethylene terephthalate (CPET) with the trade name "versatray" to the market, which can be used as double heat-resistant food packaging materials. Voridian has gradually established and cultivated the "versatray" brand among North American consumers in order to make buyers remember this brand and increase the sales of versatray packaging materials. In addition, voridian also seeks to work with food companies or retailers to promote brands in the thermosetting packaging material market. The company promotes brand awareness through media advertising, point of sale advertising and in store signboards, in order to enable consumers to equate the food packaged with CPET materials with high quality, convenience and high value

Cargill Dow, located in Minnesota, USA, has also adopted similar information data field strategies related to city service life. The company sells a product called "NatureWorks", a polylactic acid resin made from corn and other plants. In order to meet the needs of retailers and manufacturers, the company continues to carry out technological and product innovation. The "NatureWorks" polylactic acid produced can be completely biodegradable, which helps to eliminate "white pollution". Using "NatureWorks" polylactic acid as thermosetting packaging material can effectively enhance the environmental image of sellers and manufacturers among consumers, thus stimulating consumers to buy their products

Cargill Dow also helped retailers develop "N-metal rubber is a new type of material with high damping performance feature works" packaging. "One researcher said the application of materials. The United States will implement a bill to promote the use of environmentally friendly packaging materials at the beginning of this year. Because the American people attach great importance to environmental protection, the bill has attracted wide attention from home and abroad. A year ago, no American retailer was willing to sell the resin. Now most retailers have changed their attitude, "NatureWorks" packaging material is very popular

recently, Cargill Dow announced a new initiative to develop packaging materials produced with "nature works" polylactic acid resin, together with packaging material supplier mprica spa of Italy and Weimeng Industrial Company in Taipei, China. At present, Cargill Dow has developed two kinds of thermoformed polylactic acid resins: one is transparent, the other is opaque; There are also two film grade polylactic acid resins